The Social Problems Of Children - 1970 Words

In 1983, companies spent $100 million marketing to kids. Today, they re spending nearly $17 billion annually. That s more than double what it was in 1992 (Lagorio, 2007). Lawlor and Prothero (2002) cited recent numbers for the spending influence of children up to twelve years in the United States. These children controlled spending of $28 billion in 2000 from their own allowances and earnings, and also they influenced $250 billion of family spending. (Oates, Blades Gunter, 2003). In this paper, it will being explaining what social problems are caused when children are marketed to and what we can do to stop it. I argue that marketing to children is a problem because it causes children to be obese from food commercials and ads, they†¦show more content†¦These aged children look at ads more than anyone else and they’re the ones who have their own choices, which allows them to do anything they want. Since these children are exposed food commercials, which increases the ir craving for fast food. That means they’re food habits will increase more and that leads them to be obese. That leads to parents wasting their money on food, which they lose a lot of money. Exposure to food adverts produced substantial and significant increases in energy intake in all children (P 0.001). The increase in intake was found to be largest in the obese children (P = 0.04). All children increased their consumption of high-fat and/or sweet energy-dense snacks in response to the adverts (P 0.001) (Mason, 2012). When children gaze at TV commercials, it makes their increase of food even more because when they look at it, commercials make look so good, that children want it even more. It shows that children can’t controlled their desires for food, which allows them to become obese. Parents of children and adolescents can be reached with targeted social marketing campaigns aimed at changing social standards about food preference and choice, social appeal of exercise, and healthy weight (Douglas Evans, Christoffel, Necheles Becker, 2012). The social